Hi, I’m Paige 👋! Welcome to a little piece of me. I’m a passionate digital product designer with over 10 years of experience, specializing in creating intuitive, user-centered designs that drive engagement and growth. I've led cross-functional teams through the entire product design lifecycle, delivering impactful solutions for industries ranging from gaming to energy and e-commerce. My work combines creativity with data-driven insights 📈 to solve complex challenges and create meaningful user experiences 💪.
Lead Product Designer
LTK is a commissionable links Creator and Shopper ecommerce platform.
I worked extensively on LTK’s Creator tool, which sits at the heart of the platform’s success by enabling creators to curate content and engage more effectively with their audiences. I designed a new goals experience within the Creator tool that increased GMV by 140% and platform posting by 135%. Additionally, I led the redesign of the app’s onboarding experience, which improved Shop creation by 125%, and overhauled the UI/UX of the Creator application, resulting in a 7.8% increase in completion conversion while reducing the time to complete tasks by over 3 minutes.
Senior Interaction Designer
FreeStyle LibreLink allows real-time glucose monitoring without finger pricks. I contributed to the user interface for both English and international markets and helped develop the customizable alert system. The app uses a painless, 14-day sensor that sends readings to both users and healthcare providers. Alerts notify when glucose levels are too high or low, with options to add personalized reminders like eating or logging notes. This streamlined system offers discreet, effective glucose management for healthier living.
Lead UX Designer
At PeopleFun, I led key initiatives that significantly impacted both user engagement and company growth. My efforts improved D7 retention to 27%, increased event engagement by 40%, and boosted ARPDAU (Average Revenue Per Daily Active User) by 14%. I also conceptualized, pitched, and executed a full redesign of the UX for Wordscapes, the #1 casual mobile game, supporting its growth initiatives and empowering players with an enhanced user experience.
Senior Interaction Designer
War Ink was created to bridge communication between American veterans and the public, using veterans' tattoos to share their wartime experiences. I helped design the immersive website experience using rich media and strong storytelling, supported by StoryCorps photography and video interviews. The project aimed to foster understanding of war's impact on soldiers and society while honoring their service. Featured in over 150 major publications, including Mashable, USA Today, and PBS News Hour, War Ink was nominated for a Webby Award and recognized in Print Magazine's Regional Design Annual.
Head of Product and Design
At BookShout, I led creative direction and collaborated across teams to define features, user stories, and the product roadmap. I managed publisher relationships, oversaw technical integrations, and played a key role in a company-wide rebrand, producing the first style and component guides. I redesigned the iOS app, reducing login-related complaints by over 90%, and implemented the company’s first push notification system. Additionally, I served as the GDPR data protection officer after completing specialized training.
Senior Interaction Designer
At Favorite Medium, my team partnered with Nexant to create iEnergy, a white-label platform for utility providers. The platform simplifies complex energy data, offering users insights into their consumption, comparisons with similar households, and personalized tips for improving efficiency. I managed an iterative design process to ensure smooth development and co-developed the user engagement roadmap. From concept to customer implementation, iEnergy disrupted the utility industry by helping consumers conserve energy and reduce costs.
