Animal Equality, VR App

Animal Equality, an animal rights group, filmed the life-cycle of 4 different animals bred for human consumption. We took those videos and created a VR App that allowed the user to choose an animal and experience their day-to-day life. Animal Equality had used some of this footage in the past which garnered big waves of emotional support; however, with this iteration the goal was to make the experience overwhelming and unbearable in an attempt to reveal the reality. Favorite Medium helped with story boarding and design.

New York Times article