Animal Equality, VR App
Animal Equality, an animal rights group, filmed the life-cycle of 4 different animals bred for human consumption. We took those videos and created a VR App that allowed the user to choose an animal and experience their day-to-day life. Animal Equality had used some of this footage in the past which garnered big waves of emotional support; however, with this iteration the goal was to make the experience overwhelming and unbearable in an attempt to reveal the reality. Favorite Medium helped with story boarding and design.
