University of California San Francisco, Content and Visual Redesign, Responsive Donation and Giving Site


  • Held a workshop with UCSF’s stakeholders and project manages to define success and vision

  • Developed a digital strategy to engage UCSF alumni with the foundation; this included content strategy, content creation, and a revamp of the website’s visual language

  • After a 6-month digital strategy engagement, moved into a detailed design phase to build out the new architecture and UI of the site

  • Was given a splintered and outdated design system and created polished component and visual guides

  • Built the site using Drupal 8

  • Addressed a range of accessibility concerns and requirements (WCAG 2.0AA)

UCSF is a world-class research medical university and is among the top colleges and universities in the United States when it comes to fundraising. Their previous site was outdated and difficult to use, which resulted in low online donations. The foundation desperately needed a new site with a more agile content management system that elegantly displayed new stories inspiring potential donors. Over a two-year collaborative process, we worked closely with USCF Foundation to create a digital strategy to cultivate stronger relationships with former students, patients, and families. We delivered a contemporary website based on an open-source software that’s flexible, easy to use, and attracting more viewership.